29 Nov

Daraz describes itself as a leading online marketplace in South Asia that ’empowers tens of thousands of sellers to connect with millions of customers. This online marketplace is attracting more and more attention with its expanding scope and attractive marketing decisions like the 11.11 Sale.

It is pertinent to mention that in October Draz recorded 15 million active users. The number doubled in November with a total of 30 million active users on the e-commerce website. Given such a strong customer base, which is expanding on a month-to-month basis, the public expects the company to respect its customers and demonstrate significant operational responsibility.
However, the recent product marketing decision of the shopping app has disappointed the masses. A Twitter user posted how Daraz was advertising one of his products by objecting to women.

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What was the ad about?
The product in question was small hidden cameras that were advertised as showing surveillance on sleeping women. The image used in the product’s advertisement raised eyebrows across South Asia.

Daraz responds to backlash
After a massive outcry on Twitter, Daraz decided to remove the ad. After doing so, the e-commerce company shared on Twitter that appropriate action had been taken against the ad and thanked Twitter for pointing it out.

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